Marvin Agustin and Futuretainment
Futuretainment Inc is the first multi-media business venture of Actor-Enterpreneur Marvin Agustin and his colleagues.
After more than a decade in Philippine mainstream showbusiness, Marvin Agustin is the country’s best example of Philippine celebrity evolution from matinee idol and pop icon to serious lead actor, having starred in numerous landmark films and TV drama series. Among his notable performances are the Philippines’ top-grossers of all-time, the “Tanging Ina Mo” franchise series, the top family drama of all-time, “Tanging Yaman”, international award-winning independent film “Red Shoes”, and countless top-rating TV hits like GMA TV “I love new york”, “Mga Mata ni Angelita” and ABS CBN TV “Sa Sandaling Kailangan mo Ako”. Marvin has also featured prominently in several top-company endorsements including those for Smart Communications, PLDT, Sresstabs, Bear Brand, Del Monte, Tupperware, and Mr. Donuts.
Marvin currently plays lead in the GMA 7 series “Beauty Queen” and hosting musical variety program “Party Pilipinas”. Marvin also has an entry in the coming Metro Manila Film Festival, “Tanging Ina 3″ the culmination of the moneymaking franchise of Star Cinema, and an early Valentine film in 2011, “Ikaw ang Pag-ibig”, a co-production of Star Cinema and the MDA Film Institute, directed by international award-wining director Marilou Diaz-Abaya.
More remarkable is that concurrent to this hectic celebrity career, Marvin has built a young empire in the restaurant business, with 10+ specialty bistros around the best spots in Metro Manila, all of them top revenue earners in their class. Marvin’s restaurant business covers fusion Japanese cuisine and American-Italian food, all hailed as on-target with their market: upscale, mobile, party-going young professionals of the city. Set to join Marvin’s business portfolio is an emergency medical airplane aid service, a battery of townhouses and residential houses now under construction, and his newest business baby, Futuretainment, inc.
Futuretainment Inc is committed to launch in 2011 with the usual on-target, market-astute, and surefire business formula of Marvin Agustin. He will again employ his signature: well-calibrated upscale debut which starts low-key and built by word-of-mouth, then growing organically to a business behemoth. This ensures sure returns but retains an upscale, premium image, which is a high-revenue earner with the country’s spending classes.
Futuretainment Inc has plotted its trajectory with all the weaponry of the decades-long networking and relationships of Mr. Agustin to bring it to success: major TV networks, film, print, online and live events. Futuretainment plans to start with a high-profile international concert, followed by a film co-production with a leading film company, a drama series, and a talent search, for 2011. Mr. Agustin believes that the multi-media approach at this time of a cross-platform media environment allows for greater leverage and springboard to the future directions of Futuretainment inc.
Hence, the debut concert series of Futuretainment inc is a critical component of the launch of the brand, and will be ensured to succeed dramatically in order to dent the highly competitive and price-sensitive local concert scene.